- Create and enhance a content plan for social media platforms and the website.
- Create a monthly content calendar with the content team and creative director.
- Demonstrate a clear understanding of campaign objectives and devise strategies.
- Create daily, monthly, and quarterly tasks and achievement reports.
- Contribute to the creative director in developing an annual creative content strategy.
- Collaborating with the creative director and marketing team to decide the brand taglines, campaign Slogans, and other promotional material.
- Prepare well-structured scripts for our platforms and ensure consistency (style, fonts, images, and tone).
- Proofreading for Arabic and English content.
- Ensure that the contents are compliant with copyright and data protection laws.
- Update the website, social media, and content pages periodically.
- Conduct keyword research and use SEO guidelines to optimize content title and description.
- Ensure that every piece of content has an original context.
- Create clear presentations for new concepts and creative ideas.
- Analyze competitor content to identify areas where we can improve our content.
- Study and analyze customers' behavior and preferences.
- Stay current with industry trends and seasonal events and create relevant content.
- Fact-checking long-form content pieces.
- Use the tools needed to revise, proofread, and monitor the content quality.
- Follow up with the SEO specialist to enhance website performance and optimize content.
- Coordinate with the designers and review the daily published designs and TOV.
- Manage publishing and understand how each social media platform works with mediators.
- Ensure that all tasks are done on time within planned timescales.
- Study the market and analyze competitors' platform strengths and weaknesses.
- Research industry-related topics and identify gaps in our content.
- Develop creative ideas and concepts for our campaigns.
- Writing blog posts, email newsletters, and other marketing materials.
- Coordinate with the SEO team to conduct keyword research & write effective, relevant articles/topics.