Duties and responsibilities

• Develop and execute digital marketing strategies to achieve business objectives.
• Manage and optimize digital campaigns across various channels (social media, email, search engines, etc.).
• Create and curate engaging content for digital platforms (social media posts, blogs, emails, etc.).
• Conduct market research and analyze consumer behavior to identify trends and opportunities.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, etc.
• Collaborate with cross-functional teams (design, sales, product development) to ensure alignment of marketing efforts.
• Stay updated on digital marketing trends and best practices.
• Manage budgets effectively and ensure efficient allocation of resources.
• Identify and implement strategies for lead generation and customer acquisition.
• Measure and report on the effectiveness of digital marketing efforts to stakeholders.

 

Qualifications:At least 4 years of experience in the same field.MBA   background Strong problem-solving skills and willingness to roll up one’s sleeves to get the job.Aptitude in delivering attractive presentations.Excellent command of English language.Computer literacy (MS Office applications, in particular)SkillsContent Marketing: Creating valuable and engaging content that attracts and retains the target audience. This includes blog posts, videos, infographics, etc.Social Media Marketing: Leveraging social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., to build brand awareness, engage with customers, and drive traffic to websites.Email Marketing: Creating and executing email campaigns to nurture leads, promote products/services, and maintain customer relationships.Analytics: Utilizing tools like Google Analytics to track website traffic, user behavior, conversion rates, and other key metrics to optimize marketing strategies.Copywriting: Writing compelling and persuasive copy for various marketing materials, including website content, ads, emails, and social media posts.Graphic Design: Basic design skills to create visually appealing graphics, images, and videos for use in digital marketing campaigns.Video Marketing: Creating and optimizing video content for platforms like YouTube, TikTok, and Instagram to engage audiences and promote products/services.Conversion Rate Optimization (CRO): Analyzing website and landing page performance to optimize for higher conversion rates, whether it's sales, sign-ups, or other desired actions.