- contributing ideas to marketing campaigns
- conducting research and analyzing data to identify and define audiences
- prepare a monthly calendar for social media posts
- handle organic and paid ads
- coordinate with freelancers for post designs, videomaking, banners, flyers, etc.
- coordinating and prepare giveaways to new and existing clients
- managing production and performance of multimedia content
- register in and manage PR events
- promote Berlitz’s business partnerships on social media accounts
- maintaining and tracking data analytics
- updating databases and using a customer relationship management (CRM) system
- monitoring budgets
- prepare for the company’s internal events
- monitoring performance of marketing campaigns
Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)Excellent communication and people skillsStrong organizational and time-management abilitiesCreativity and commercial awarenessBSc/BA in marketing, business administration or relevant discipline