1. Client Relationship Management:
- Serve as the main point of contact for clients, building and maintaining strong relationships.
- Understand the client's business objectives, challenges, and opportunities.
- Conduct regular meetings and check-ins with clients to discuss campaign progress, results, and upcoming initiatives.
- Actively listen to client needs and provide strategic recommendations to achieve their marketing goals.
2. Account Planning and Strategy:
- Develop and execute effective marketing strategies and campaigns that align with the client's goals and objectives.
- Conduct thorough research on the client's industry, target audience, and competitors to provide strategic insights and recommendations.
- Collaborate with internal teams to develop comprehensive marketing plans that incorporate various channels and tactics.
3. Campaign Management:
- Coordinate and manage the execution of marketing campaigns, ensuring all deliverables are met on time and within budget.
- Work closely with cross-functional teams, such as creative, digital, and social media teams, to ensure seamless campaign execution.
- Monitor and analyze campaign performance, providing regular reports and insights to clients.
- Make data-driven recommendations to optimize campaign performance and achieve desired outcomes.
4. Project Management:
- Manage multiple client accounts simultaneously, ensuring that deadlines are met and deliverables are of high quality.
- Use project management tools and software to track progress, allocate resources, and ensure timely completion of tasks.
- Collaborate with internal teams to ensure clear communication and alignment on project objectives and deliverables.
5. Issue Resolution and Client Satisfaction:
- Handle any client issues or concerns in a professional and timely manner.
- Address client feedback and make necessary revisions to ensure client satisfaction.
- Strive to enhance the overall client experience and exceed client expectations.
6. Industry Knowledge and Insights:
- Stay current with industry news, trends, and competitor activities to provide strategic recommendations to clients.
- Attend industry events and conferences to stay informed about the latest marketing trends and innovations.
- Share industry insights and thought leadership with clients to position the agency as a trusted advisor.
- Bachelor’s degree in marketing, Business Administration, or a related field (Master's degree preferred).- Proven work experience as an Account Manager or in a similar client-facing role within a marketing agency or related industry.- Strong understanding of marketing principles and strategies.- Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships.- Strong strategic thinking and problem-solving abilities.- Ability to manage multiple clients and projects simultaneously, ensuring deadlines are met and deliverables are of high quality.- Proficiency in project management tools and software.- Ability to analyze data and provide actionable insights to clients.- Strong organizational and time management skills.- Knowledge of digital marketing trends and best practices is a plus.