- Plan long-term development strategies for categories & turn Strategies into a Marketing plan
- To develop, recommend and lead the execution of local marketing plans for assigned
- Determine the Pricing & Positioning of a product /category & the consumer understanding to maximize visibility
- Make changes to the product line to increase profit margin
- Prioritizing innovation opportunities & Lead Launch plans on NPD initiates, working with cross functional teams to land best in class execution in market
- Positioning & Development Strategy for different Categories
- Using research & Data analysis to improve business performance through identification of key insights about Products/Categories, consumers trends, Consumers Requirements, customers & Competition
- To initiate & manage market research projects to deliver powerful consumer & customer insights as the basis for long term Categories Growth & develop these insights into achievable plans
- Lead Key activations across the year working closely with external & internal stakeholders & Agencies to deliver Best in class activation across all touch points
- Media Management (knowledge of running a 360-degree campaign ATL – BTL – Digital)
- Address customer queries and concerns in a timely fashion
- To ensure product availability that meets consumer demands
- Collaborate with merchandisers to expand product categories
- Trade Marketing Cross Functional Planning & Follow-up
From 2-4 years experience in a major FMCG industry.BSc/MSc degree in Marketing or related fieldExperience in marketing analysis.Excellent command of English.